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DAMDAM Tokyo: %Arabica Collaboration

OCTOBER 2024

Collaboration Overview

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To celebrate the opening of %Arabica’s new MoMA location, we hosted an in-store event giving away product samples.


To further support %Arabica, we launched a one-day gift-with-purchase across all NY and LA locations. The first 10 customers to buy a latte received a full-sized Mochi Mochi Luminous Cream.

Key Contributions

  • Led content creation across all platforms, from concept to execution

  • Managed social strategy and ensured alignment with the %Arabica team

  • Coordinated delivery of product and branded materials to all retail locations

  • Represented the brand at launch events, engaging directly with customers, influencers, and brand partners

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