I grew up in Dallas and always knew I would move to New York City. I have always been drawn to aesthetics, storytelling, and thoughtful design, which shaped my early interest in creativity and business.

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I attended LIM College before earning my degree in Business and Entrepreneurship from Pace University. During that time, I joined a startup to build its social presence and saw how intentional content and clear strategy can define a brand. That experience confirmed my passion for helping ideas grow through creative direction and strategy.

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Over the past four years, I have worked with early stage companies to refine their identities, strengthen their communities, and scale through purposeful content and brand positioning. I value simplicity, intention, and design that communicates without excess.