SOCIAL & CONTENT MANAGEMENT
Brand Context
DAMDAM Tokyo is a leading clean skincare brand in Japan, now expanding into the U.S. market. When I joined the team, they were looking to establish a stronger U.S. presence and connect with a new audience through authentic, culturally relevant content.
Role and Focus
I led the launch and growth of DAMDAM’s TikTok account with an emphasis on organic growth, storytelling, and community building. Beyond content, I helped cultivate a U.S.-based network of over 120 curated creators and brand fans who engaged with DAMDAM through events, partnerships, and ongoing feedback. This ecosystem became a cornerstone of the brand’s U.S. expansion strategy.
Scope of Work
Campaign Strategy and Execution
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Developed and executed platform-specific social campaigns to support launches and brand initiatives
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Built and maintained content calendars aligned with business and creative goals
Content Development and Optimization
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Produced a mix of short-form and long-form video, static, and graphic content
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Applied trend analysis, A/B testing, and iterative optimization to drive engagement
Influencer and UGC Management
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Managed partnerships and communications with influencers and UGC creators
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Oversaw deliverables to ensure alignment with brand voice and campaign objectives
Community Engagement and Growth
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Handled daily account management and audience interaction across TikTok, Instagram, and YouTube
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Built platform-native strategies that consistently increased engagement and reach
