SEPHORA LAUNCH CAMPAIGN
Campaign Overview
In August 2024, DAMDAM Tokyo entered the U.S. retail market with its launch in 12 Sephora locations nationwide. To build excitement and momentum around this milestone, we introduced the City Editions campaign. Leading up to launch, each location was revealed one by one, creating anticipation, spotlighting local markets, and sparking conversation across platforms.
Scope of Work
Content Strategy
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Designed campaign strategy tailored to key Sephora launch cities, ensuring each market felt locally celebrated
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Maintained a detailed content calendar to deliver consistent, phased rollout
Creative Execution
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Produced and published cross-platform content including teasers, reveals, and storytelling posts that built anticipation and engagement
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Collaborated with UGC creators to amplify reach and drive authentic visibility
Community Engagement
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Drove participation by implementing interactive posting incentives and localized engagement tactics
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Managed community interactions to sustain conversation and excitement leading into launch
