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DAMDAM Tokyo: Sephora Launch Campaign 

AUGUST 2024

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Campaign Overview

DAMDAM Tokyo is launching in 12 Sephora locations nationwide. To build excitement and highlight each city, we introduced the City Editions campaign. Leading up to the launch, we teased each location one by one over a week and a half, creating suspense and sparking curiosity among our audience.

Key Contributions 

  • Developed content strategy for 4 Sephora launch cities

  • Executed engaging cross-platform content

  • Coordinated with UGC creators to boost campaign reach

  • Managed community engagement through posting incentives

  • Maintained content calendar for timely execution

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