SOCIAL & CONTENT MANAGEMENT

August 2021-July 2023 | TikTok

Brand Overview

The Clean Skincare Quiz is an AI-powered tool that recommends personalized clean beauty products based on individual skin types and goals. When I joined, the brand lacked a clear social strategy. Instagram was inactive and TikTok had not yet been launched. The objective was to establish a cohesive social presence that could build awareness and drive qualified traffic to the quiz.

Role and Focus

I built the brand’s social strategy from the ground up, working directly with the founders to define direction and execute daily. From creative production to influencer management, I was responsible for every aspect of social growth and content execution

Scope of Work

Strategy and Campaign Development

Built and executed social strategy across TikTok and Instagram
Designed campaigns to increase awareness and drive traffic to the quiz

Content Creation

Posted daily on TikTok, producing videos that consistently reached between 15K and 5M views
Created, filmed, and edited all content across platforms as a one-person content team

Influencer and UGC Management

Researched, sourced, and managed influencer and UGC creator collaborations
Developed briefs, coordinated deliverables, and provided creative feedback

Community Engagement

Led daily account management and audience interaction to grow an active, loyal community

Strategy and Execution

We used A/B testing to identify the highest-performing content strategies based on audience response. Once we saw what resonated, we optimized and repurposed content across formats, shifting from short-form video to carousel posts when appropriate. This agile approach led to rapid growth, high engagement, and increased content demand from the community.