SOCIAL & CONTENT MANAGEMENT

November 2023 - March 2024

Brand Overview

Bounce is an early-stage pickleball startup reimagining recreational sports through gameplay, leagues, and event management. The brand is focused on growing its tournament community, building awareness through social media, and partnering with like-minded brands to sponsor events.

Role and Focus

I led social and content management during a critical growth phase, helping Bounce build a recognizable presence and engage with the rapidly growing pickleball community. My role spanned campaign strategy, content production, community management, and paid media support.

Scope of Work

Campaign Strategy and Planning

Developed and executed content campaigns to support tournaments and app adoption
Balanced community-driven posts with branded content to align growth with business goals

Content Development

Produced branded graphics, social posts, and promotional assets for events and partnerships
Designed educational content and relatable memes tailored to pickleball culture

Community Engagement

Managed daily account activity and interactions to build an active player community
Partnered with aligned brands and sponsors to extend Bounce’s visibility

Strategy and Execution

The content strategy blended educational posts that highlighted tournament structure, app features, and industry updates with lightweight, meme-style content that tapped into pickleball culture. This balance drove both reach and engagement, while positioning Bounce as a credible and go-to resource for players.